baby bib by SewnNatural
In this post, I questioned the power of social commerce to help artisans connect with our buyers. I wondered if this move was visionary or vastly stupid. Since then I've received several conversations from buyers that have moved me to take a stand. I now think that Etsy’s move towards social commerce is brilliant.
My first evidence was in my notes to seller from a buyer:
"Oh my, I nearly swooned! I came to Etsy looking a piece of sea glass when this delicious tidbit popped up on the opening page. I love it when I find exactly what I wasn't looking for. I have the perfect spot ready and waiting for this little beauty!"
photo by Raceytay
Exactly what I wasn’t looking for is precisely what most artists make! So this looked promising. Images that fit a person’s taste, but don’t exactly match what they are intentionally searching for, result in sales.
Next, I received a message from someone who added me to their Circle, so what I heart shows up in their Activity Feed. The message thanked me profusely for hearting something that she purchased instantly upon sight. It was a perfect gift for her husband.
Only a few days later, it happened to me. I saw something in my Activity Feed and had to have it! Sold. It was exactly what I wasn’t looking for. And I’ve been thinking that perhaps art is that which pulls us like a gravitational force, commanding our attention. How perfect that we find art in capricious and nonlinear ways.
Custom message fork by monkeysalwayslook
Have you bought or sold things online via treasuries, the Activity Feed, TumblR, Pinterest, etc? Are you encountering more buyers who discover your work without using a conventional search?
editorial by Lee Wolfe