Top 10 reasons why a Facebook business page is better for me than a website:
10) TIME: I had my Facebook business page up and running in 15 minutes. It takes months to research where to host a website, who to hire to do it, or how to do it yourself.
9) MONEY: Facebook is free!
8) EASY: You can learn to use Facebook functions by messing around with it, which is the way I prefer to learn. No lengthy tech articles on HTML or SEO required
7) BUILT IN TRAFFIC: Once people find your website, they may never visit again. Whereas those who LIKE my Facebook page see my new content every time they visit Facebook, as long as I provide meaningful, frequent content that is News Feed friendly.
6) RIPPLE EFFECT- Ning reports that “it only takes 20 people to create an online community that generates a meaningful level of activity through “many-to-many” interactions. People’s ability to like and share your content on Facebook is unparalleled on websites.
5) NEW CUSTOMERS- 50% of small business owners report gaining new customers through Facebook or LinkedIn.
4) TRUE FAN PHENOMENON- 81% of Facebook fans say they feel a connection to the businesses they have LIKED. Only 39% of people in general say they feel a connection to businesses they frequent.
3) ENDORSEMENTS AND RECOMMENDATIONS: 38% of family Facebook users say they are likely to become a fan of a page if a family member has become one.
2) TRAFFIC: Website traffic is down 40%. Facebook has 500 million members, and its growth is unequalled.
1) SALES: I made $200 in sales directly as a result of my OneClayBead Lee Wolfe Pottery Facebook page the very first week. It took me months to make that much from my Etsy shop when I started, and a website, with no built in traffic, would undoubtedly be vastly slower, and take more effort to generate sales.
I understand the skepticism of those who look at Facebook as either a comet that may burn out and disappear, or a blight on our human evolution or a doorway to privacy invasion. I respect those assessments, and have held them myself to some degree at one point or another. Still, I am happy with my decision to use Facebook as a business tool… so far.
What do you think?